What’s the Difference Between Concept Art, Visual Development, and Illustration?

From a young age, I always knew I wanted to dive into the world of art. But when I hit college, it hit me just how big that world actually is. There are so many different markets and career paths that it honestly felt overwhelming. I was…lost?

As I explored different areas, I found myself drawn to concept art, visual development, and illustration. But honestly, I didn’t really know the difference between them and I was too shy to ask anyone for clarification. So here’s something I really wish someone had told me before I chose my major. Nothing I say is law, this is all based on experience and what I have personally learned throughout the years.

Illustration

When I first started my studies, I chose to major in Illustration (mainly because that’s what my favorite artist at the time had studied). I don’t regret that decision, but honestly, I had no idea what I was actually studying for. I didn’t really understand what “illustration” meant; I just thought it was the official name for “doing art.”

But illustration is more focused than just “doing art”, its all about blending various elements into a single image that tells a story. Think of it as visual storytelling with a purpose—usually to promote or sell something, whether it’s a book, a movie, or a product. Illustration is meant to be seen by the public, which means the quality of the artwork is super important. You’ll find illustrators working on everything from book covers and movie posters to children’s books, banners, and even loading screens for video games.

Most illustrators work freelance, since full-time positions can be pretty rare. Typically, they get paid a flat rate for each piece, which can vary depending on how complex the project is and the budget of the client.

Visual Development

Then there’s visual development (often called vis dev), which is where things get really exciting, especially in animated films and shows. A visual development artist focuses on nailing down the overall look and feel of a project, collaborating with directors and designers to create a cohesive visual style.

This role is crucial during pre-production because vis dev artists sketch out character designs, environments, and all the visual elements that guide the animation process. While they’re similar to concept artists, vis dev folks really dig into the final aesthetic and emotional tone of the animation.

Concept Art

Now, let’s talk about concept art. This is often seen as the backbone of any visual project. Concept art is all about visually representing ideas for movies, video games, or other media before they become the final product. It’s like a mix of design, visual storytelling, and a bit of detective work to set the tone for the entire project.

Generally, the term "concept artist" is associated with video games and live-action films. Unlike illustration, concept art is an ongoing process—you’re never really “done.” Artists continuously refine their designs based on feedback and changing project needs. Concept artists sketch out what characters, environments, and props could look like, helping lay the groundwork for everything that follows.

(This is where I feel I land most, regardless of what my diplomas say).

Wrapping It Up

Navigating the art world can be super overwhelming, especially when you’re trying to figure out where you fit in, but understanding the differences between each market has really helped me clarify my own interests. I’ve also learned that I’m not tied down to just one market; I can create art that fits all sorts of areas because, honestly, there are really no rules. And hey, if you’re ever in doubt about something, don’t hesitate to ask! Most people in the industry are more than happy to answer questions, even if you think they might sound silly.

Additionally I would love to chat or answer any questions (or be in doubt together). There are no wrong or silly questions/thoughts.

Book Recomendations

Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines: This is a must have for all artists. Its a go-to guide for everyone in communication design and illustration, packed with the latest info, listings, and pricing tips. (any edition will do).

How to Be an Illustratos by Darrel Rees: Its another good guide for aspiring illustrators

Personal reads

Assistant To The Villain by Hannah Nicole Maehrer: read this book last october, It was a very fun light read. I had a really good time reading it.